Statement: April 2016

2 months before launch

I’ve been little delayed thanks to a few modern technical “hitches” – I was transferring some money using PayPal and found that I couldn’t accept money into my bank account because it was in my married name and my PayPal account was still in my maiden name.  I never bothered changing it because it wasn’t causing an issue – until now!  So while I wait for my name to be changed and my money to reach my bank account, I’ve been looking into other details that are free to manage.

Hosting:

All over the web there are people recommending BlueHost, but most of these people are based in the US and some comments had suggested that having US hosting lowers your position in Google search results in UK searches.  Since my initial audience is most likely going to be UK based, a UK host made sense.  Plus, I like to keep all my transactions in pounds, where possible.  So I decided I would go with TSOHost for £14.99 for 12 months (affiliate link). Once I’ve sorted out my bank accounts!

WP Themes:

On my wordpress.com site I had selected a theme that looked really nice, but I don’t know if it’s available when I move to wordpress.com.  I didn’t put a lot of thought into the theme either, so at this point I don’t know what my final site will look like.  So I thought I’d look into colour scheme ideas.  This page was really interesting: http://blog.hubspot.com/marketing/color-theory-design/

Social Media:

I had thought of not signing up for the social media accounts until I had my domain name with matching email address. Then I thought “stuff it” and went and got want I wanted: Facebook, Twitter, Pinterest and Instagram. Twitter and Pinterest were no problem, but Facebook and Instagram already had “Hermitopia” users. Thus some “Hermitopia Living” accounts. Perhaps I’m being naïve, but I think this will be okay.  I mean, having the exact same username across all platforms would have been great, but once you are following an entity on Facebook or Instagram, the actual account name doesn’t matter so much.  Not like Twitter, where a long name takes up valuable character room. Your comments on this are most welcome!

Following from that, I wanted to think about content calendars.  At the moment, I have a rough content timetable in outlook, but that just has topic themes and mediums colour coded and the days and frequencies of posts.  It doesn’t have any drafts saved and it certainly won’t post for me. I’ve dabbled with Buffer before, and I’ve decided to give it a go again.  Hootsuite was a little confusing for me as I don’t use Twitter a lot. Buffer had less visual overload. The free version only helps with Facebook and Twitter, but that’s fine for me while I get started.

 

Income: £0
Expenses: £14.99
Running total for 2016: -£19.99